Privacy Policy

Effective Date: 4/25/2026

The Town of Great Barrington (the "Town") respects and is committed to protecting your privacy. We may collect personally identifiable information when you visit our site or use our app. We also automatically receive and record information on our server logs from your browser including your IP address, cookie information, and pages visited. This Privacy Policy explains what information of yours will be collected by us when you access our site or use our app, how the information will be used, and how you can control the collection, correction and/or deletion of information. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources. The use of information collected through our site/app shall be limited to the purposes under this Privacy Policy.

What information we collect

We collect personally identifiable information from you when you use our application, SoCo Ride, register on our site/app, subscribe to our newsletter, respond to a survey or fill out a form.

When registering on our site, as appropriate, you may be asked to enter personally identifiable information about you, including your: name, e-mail address, mailing address, phone number or credit card information.

We use technologies such as: cookies, beacons, tags, and/or scripts. These technologies may be used in analyzing trends, administering the site/app, tracking your movements around the site/app and to gather demographic information about our user base as a whole. We use cookies to identify users of the site/app for general analytics and in the furtherance of our other legitimate interests generally. This website uses Google Analytics to track user activity, page content, IP address, geolocation data, browser/system information, other websites visited, and detection of other first-party cookies. This information is gathered from all users and visitors.

How we use collected information

Any of the information we collect from you may be used in one of the following ways:

  • As necessary to complete a transaction for you
  • To personalize your experience (your information helps us to better respond to your individual needs)
  • To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)
  • To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
  • To send periodic emails (The email address you provide for order processing may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.)

How we protect your information

The Town uses reasonable measures to safeguard personal information collected on its sites depending on its sensitivity. In order to prevent unauthorized access or disclosure, we have suitable physical, technical, and managerial controls and procedures to safeguard the information we collect online. Our measures follow applicable laws regarding the safeguarding of information under our control. However, no information system can be 100 percent secure.

The Town is not responsible for the security of information you transmit to us over networks that we do not control, including the Internet, email systems, and wireless networks. Moreover, you are responsible for protecting your username and password and for selecting strong passwords.

We retain the information we collect online no longer than as reasonably necessary to fulfill the purposes for which we collect the information and to comply with our legal obligations.

In the event that personal information is compromised as a breach of security, we will promptly notify site/app users in compliance with applicable law.

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.

Our Retention of Your Information

We retain the information we collect only as long as reasonably necessary to fulfill the purposes described in this policy and to comply with applicable legal obligations.

Changes to Our Privacy Policy

All changes to this Privacy Policy are effective when they are posted on this page. When we change the policy in a material manner, we will let you know via email (if you have opted in to receive emails or other modes of communication) or a prominent notice on our site and app, prior to the change becoming effective and update the ‘effective date’ at the top of this page.

Your Consent

By using our site, you consent to our Privacy Policy. For more details, visit the Terms of Use Policy for our application, SoCo Ride.